This week was the toughest for me as an entrepreneur. I was trying to advance multiple verticals for The Cru simultaneously: the membership experience, social media and newsletter marketing, fundraising, and technology. I needed to do some promotion for my #droptheball paperback release that's happening next week. Plus, I still had to be a wife and mom. No matter how late I stayed up to work and no matter how many times I followed my own advice and got help, it still felt overwhelming. In order to lower my anxiety, I needed to employ a strategy that I learned from my friend, Tasha Eurich. Last year she released an incredible book called Insight. It's about how 90 percent of us think that we're self-aware, but aren't, and what we can all do to actually achieve self-awareness.
In the book, Tasha defines self-awareness as the ability to see ourselves clearly. People who are self-aware have better relationships and perform better in all facets of their life. Most people believe that the key to self-awareness is introspection, but as Tasha writes, "Thinking about ourselves isn't the same thing as knowing about ourselves." One of my own introspection fallacies is constantly asking myself why: Why didn't I plan my day better? Why am I so stressed? Why am I doing this?? But what Tasha taught me is that it's better to ask what instead of why: What really needs to happen today in order for me to move forward? What can I do to get the help I need? By the end of the week, I was asking myself "What?" questions every hour.
It worked. By Friday I had found a superstar to help me coordinate the launch events, reviewed the social content and delivered the newsletter outline to my designer, punched out the first draft of a pitch deck, and reviewed the membership portal mock up. Since she's also a member of my Cru, Tasha helped me out even more by helping me find a venue for the Denver launch and recommended some awesome women for membership.
The next time you're feeling overwhelmed, don't look in the rearview mirror and get fixated on why you're in your current situation, ask yourself a "What?" question and keep moving forward. Tasha's book is now out in paperback and if you need a quick fix of Insight check out her TedTalk.