How to Work a Room Like a Pro

I spend a lot of time cultivating my ecosystem (aka network). But the person who blows me out of the water is the "Consummate Connector" Susan McPherson. This week she graciously hosted a #droptheball book party on her Brooklyn rooftop. Here are three things I learned while observing her working the room: 1) Greet every guest personally, then immediately connect them to an individual nearby so that they're not alone. 2) Use storytelling to introduce guests to one another. People will forget names, but they never forget stories. 3) Recommend ways guests can support each other. By the time I left the party I had an action plan and several new contacts, including an executive at Burda Media who is going to help amplify the German release of #droptheball in October. We are all the cumulative investment of people who believe in us. If we believe in ourselves, it makes their job that much easier.

Me & Susan

Me & Susan